LONGWAY FACTORY, Rimini Member Since August 2007 Artist Statement Longway Factory is a multimedia production house founded by Laura Landi, writer, and Claudio Maria Lerario, imagemaker.
The factory is organized as a co-operative society of storytelling workers. Since its founding Longway Factory has developed hundreds of editorial projects. In fact many of the images you see in our galleries have been originally created for producing videos, films, books and posters.
With a particular focus on matters concerning travel and ethnology Longway Factory has collaborated with many outstanding international museums, publishers and cultural institutions on a variety of subjects including the arts, geography, history, music, natural history, social issues, science and technology.
Each project is the result of a collaborative process and multy-disciplinary capabilities that include research, editorial development, photography, videomaking, painting, writing and graphic design.
Longway Factory's prints are sold and distributed in at least 28 countries around the world.
I don't know, I just go and see. This work allows me to flight to different places and to catch their people’s spirits, their cultures, their present and past events and to find that harmony created by the human beings in their major or minor stories.
Their thoughts, their gestures, their ideas, successes and failures. Everything that may contain the Seed of Beauty. Everything that may strike our intelligence, giving us the feeling to belong to our time and to all times of human story and history.
Is it all Beauty? May be, but only if kept at distance from clichés. I believe every single situation bears the Seed of Beauty. Just learn to spot it in nature, in exotic places or simply round the corner and – most of all – inside the relations between people. Just reveal it and you’ll see ancient hopes being refuilled, nourished new visions.
To find that seed, that’s my job. For myself, for my children and for all those who believe in the likelihood that in the actions and stories that cross our lifes may harbour all the kaos and the harmony of the world.