Description JFK Plaza, named in memory of John F. Kennedy, was built in 1965 and designed by architect Vincent King. The park sits directly across from City Hall and represents the eastern terminus of the expansive Benjamin Franklin Parkway. JFK PlazaBuilt over an underground parking garage, the park originally featured granite steps and a simple fountain and benches for relaxing.Though the official name of the park is JFK Plaza, when Robert Indianas unusual red LOVE sculpture was installed at the park in 1976, it quickly became known as Love Park. The sculpture was commissioned for the countrys Bicentennial but was removed two years later. After protests from both city officials and residents, it was brought back to the park and has remained there ever since.