Imagekind gives you the tools to sell your artwork successfully. Here are some tips
to jumpstart your Imagekind selling experience. Read on to find helpful information
including the importance of organizing your artwork; how to boost your chances of
being found when shoppers search; some excellent suggestions on where to begin when
marketing your art; and how to effectively utilize the Imagekind community by becoming
an active member.
Organizing your images is one of the first and most important steps when selling
your artwork online through Imagekind.
images with the most views and comments by putting them in front of your gallery.
Choose your best images from your collection and make them the most prominent. This
might seem intuitive, but it is often overlooked. Show your best work! Put the images
with the most views and comments in the front of your gallery.
Assemble your images in themed galleries. The more concise and cohesive the images
within your galleries are, the more sense it makes to your shoppers.
Only have one gallery? Upgrade to a Pro or Platinum account
and get more options
when displaying your work.
Online search, both on the Imagekind site and the web, provides you with some great
opportunities to improve the shopping experience for your customers and increase
your visibility. Search Engine Optimization allows search engines such as Google,
Yahoo and MSN to better find you. These tips will help your customers discover you
Adding tags to your images is a vital part of being found successfully within the
Imagekind search function. Tags are search terms that your shoppers will input in
order to find your artwork. Your tags should be a direct and accurate reflection
of the content within your images.
Need more tags for your work? Upgrade to a Pro or Platinum account
Make it easier for customers to find your work by using the Imagekind Taxonomy tool.
Accurately categorizing your artwork, utilizing Taxonomy, allows shoppers to quickly
find your artwork based on their specific artistic taste. With the Imagekind Taxonomy,
you can classify all of your images based on subject, genre and medium by logging
into your Imagekind artist admin.
Including detailed descriptions for each of your images will increase the likelihood
of your images being found through outside search engines. Your image descriptions
give shoppers the chance to connect with you and your artwork in a more in depth
way. Writing where the artwork was created, why it was created, or what inspired
you to create it are all things you should include in your description.
When shoppers use outside search engines to find artwork that interests them, your
bio can help direct them to your art. Filling your artist biography out is an excellent
way for shoppers to connect with you personally, and is also a great place to include
details about your artistic intentions. Reading an artist’s bio allows shoppers
to find out more about the artist; where they come from, where they live, what inspires
them and why they create. By filling out your Bio, you also make it easier for search
engines to find you in your area of specialization. By providing that personal touch,
shoppers can connect with you, your life and your artwork.
Marketing your artwork on Imagekind is a very effective way to increase your art
print sales. There are several things you can do to market your artwork and Imagekind
provides tools to help you increase your marketing efforts.
Adding your unique Imagekind URL to your personal website is one of the best ways
to drive targeted, direct traffic straight to your Imagekind galleries. Including
a text link using your unique Imagekind URL on your website provides simple options
for your fans to see and purchase your art prints.
for your website drive direct traffic and sales of your fine art and prints.
and can help you connect with your shoppers and find new fans who are interested in your artwork.
Imagekind provides dynamic, customizable banners and buttons you can add to your
website to drive direct traffic and sales to particular art prints. You can add
your own artwork to these, making them personal to your website and shoppers. All
of these tools can be found under the Marketing Tools section in your member admin.
If you don’t have a personal website, you should consider starting a blog. There
are several free options that allow you to setup a blog quickly and easily, including
Wordpress and Blogspot. Creating a personal blog allows you to update your current
shoppers about your artwork and drive sales to your art prints. Encourage customers
to visit your blog regularly by updating your blog frequently with new and interesting
Online social networks are one of the fastest growing phenomenons on the web and
are an excellent way to promote and market your artwork. Sites such as Myspace and
Facebook are great places to connect with your existing shoppers, as well as find
new shoppers who are interested in your art style and work. Set up a free account
on any of these social networks, and start connecting with people and building your
customer base. Just make sure to include your unique Imagekind URL and text links
back to your artwork!
Boost sales, by keeping your fans up to date on your work via emails. Also, make
sure to pay attention to Imagekind’s various promotions and discounts we send out.
Forwarding these special deals on to your shoppers, friends and family allows them
take part in the promotions we provide for your artwork.
Being an active Imagekind member allows you to learn from other artists and discover
additional tips on selling your artwork. There are several outlets at Imagekind
that allow member artists to connect, share, inspire, encourage and learn from each
other. Being an active member of the community is a vital aspect of selling your
fine art prints.
The Imagekind Community is a fantastic place to connect directly with other Imagekind artist and staff.
Adding a profile picture, or avatar, may seem unnecessary when selling your artwork,
but is very important! Your avatar is the first thing that your customers will see
when visiting your profile, or searching for your name within Imagekind. Having
an avatar will create more of a human interaction between you and your customer.
Commenting on other Imagekind members’ artwork is one of the best ways to stay active
in the community. In addition to driving traffic to your galleries, you will be
encouraging your fellow artists!
Becoming a fan of other artists work and sending them private messages is an easy
way to stay active and connected. These two features are perfect for contacting
and interacting directly with other artists.
The Imagekind blog is an excellent resource for information, news and additional
tips to help artists and shoppers connect and stay informed. Check out the blog
regularly and share your opinions, thoughts, successes and questions. Commenting
on blog posts is great for connecting with Imagekind and gaining exposure through
your unique URL.
The Imagekind Community is a great place to connect directly with other Imagekind
artists and staff. You can engage in the discussions on the Community Forum or join a group.
There is always something happening at the Imagekind Community where members share real experiences,
successes and questions with each other. It is a good place to go whenever you need some advice, or have ideas to share. Find out more!