Description The King of the Cowboys is an iconic American symbol. Roy Rogers public and private personas had all the solid moral principles and ethical lifeline for generations of kids growing up in the 40s, 50s, and 60s. Roy Rogers was everyone's image of what a cowboy should be, from his white Stetson to his hand-tooled boots. He was as good as they come. Roy Rogers was a straight shooter and could sit a horse as if he were born in the saddle.