Rembrance of Things Past by Olga Gerrard

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Olga Gerrard, California
Member Since July 2007
Artist Statement Olga Gerrard – born in San Francisco, California in 1960 – and after living in San Francisco, New York, and London, currently reside in Los Angeles California.

As a professional creative director for 20+ years concentrating on graphic design, most recently for the Museum of Contemporary Art in Los Angeles, I picked up a camera in February 2007 for essentially the first time. Since my college days (first as a Music Major, then as a Design Major) I have long been enthralled by the mixed media results of montage. For many years I worked in an “analogue” fashion – precisely cutting found images, scanning anything that would fit onto the platen, and working extensively with typography as an art form unto itself.

I consider myself a “storyteller” more than a “photographer” – my work begins with a thesis based on an imagined scenario or real life experience and then takes on a life of its own. When I discovered “the camera” I realized it offered me a portal into a much greater range of materials to include in my work.

Since childhood, I have collected ephemera; bones, branches, leaves, feathers, dried insects (to the dismay of my husband). These I now archive digitally. Very often, a new work starts with a sort through of my collection of images, all of which I have seen before, but with each viewing they reveal a different opportunity.

Starting to play, I place on my “canvas” the various elements I feel will help to tell the story, I then begin cropping, combining images and textures, layering, resizing, manipulating in my computer, and often the narrative takes a different path than that upon which I had first embarked, a story that resonates differently with each viewer, but holds a unique place of significance for me.