Selling Art Online | Gallery Management | Art Prices
There are a variety of ways to price your prints. There are no concrete rules. Pricing is a game which begins with this question: what is the optimal price which will earn me the highest sales volume? Here are a few thoughts to get the wheels of commerce rolling.
- Focus on making your work affordable to the broadest segment of your friends, fans and patrons and the thousands of Imagekind buyers around the world who are your potential customers. Imagekind is about building and extending the reach of your print sales business to a very large audience. Five sales at $25.00 are worth more to you than one sale at $60.00. As sales increase, you can raise your prices at any time.
- If you are already in business selling fine art giclée prints on your own, through a gallery or a publisher, you can easily match your current prices at Imagekind. What were your best selling prints? What were they priced? Were they sold in different sizes and prices? As a baseline, you can find a similar Imagekind print size on a similar paper or canvas and set your price there.
- For those currently selling limited editions, you can divide the price in half to arrive at a good starting point for a similarly sized "open edition", Imagekind print.
- For painters, a simple method is to take the price of one of your originals and divide it by ten to arrive at the price for a similarly sized fine art print. If you paint extremely large or diminutive works you may have to adjust this factor up or down.
- You can search the Imagekind community or your local art community for artists selling similarly styled works of art and get ideas for how to price your work. Make a game or a research project of it.
Remember, at Imagekind YOU set your mark-up. And that's what makes this site special. Other sites keep most of the artists revenue. We don't. You keep your mark-up. Imagekind is a service about artists, for artists. We believe it represents the best platform for monetizing your artwork.
Gallery Management
Setting prices is only one aspect of building a successful print sales business. How you design and manage your Imagekind gallery can have a large influence on sales.
Post a flattering picture of yourself to your profile.
People are buying the story contained in your artwork and a little bit of a relationship with you every time they purchase a print. Take time to write an interesting artist's statement. If writing is not your gig, get someone to help. Show and tell your buyers something (kind) by which they will remember you.
Participate in the community.
Imagekind is an online community. Those who leave the most comments or who provide valued feedback to other members will be creating the most links back to their own work. Active members sell more just as active bloggers have more readers and sell more advertising on their website. The more you post and help other members in terms of comments, feedback and overall participation means you are likely to be regarded as one of the premier artist/photographer members by both shoppers and your peers.
Put your best prints forward.
The first images which greet your potential buyers should always be your most popular images. Arrange your works in themes, sequentially. Pro account members can separate themes or movements of work into separate galleries.
Frame your art.
Take time to configure attractive, suggested frame and mat combinations for each print. Help potential buyers build a romance with your work and imagine what your art would look like on their walls. Find a beautiful mat and frame combination which works well across a whole theme or movement of work.
Write interesting image descriptions and tag your art with accurate keywords.
A well written description is just another step toward helping a potential buyer build a romance with your artwork. Appropriately tagged images have a higher likelihood of appearing in searches and interesting buyers searching for specific styles and content.